Yoga practice can be a lot of work, but the payoffs are worth the sweat. Your body feels amazing when yoga class ends. You’re starting to get that gleam in your eye. Your faith and discipline grow as natural rewards of your practice. You may be thinking you’re ready to quit your day job, become … Read more
how to avoid it – a healing journey Wherever you are in your yoga teaching career, having a little marketing know-how will help you grow your classes, fill your workshops and sell your online classes. Whether it’s a simple Facebook post or the home page of your website, there’s one big mistake I see teachers … Read more
let’s hear what do yoga business professionals have to say. As the business of yoga expands and evolves, yoga-related businesses are calling in a supporting cast of like-minded yogic professionals to make business as effortless as your morning sun salutation. Picture this: a yogi has a great idea for a product to enhance the yoga … Read more
Choosing the right name for your yoga business is crucial. It is the first thing anyone learns about your business and the first exposure they have to what it is you are offering to them. Selecting it requires careful consideration of many factors. Yoga business: what’s in a name? Here are just a few of … Read more
A while ago was one of those cold, yellow-gray Michigan winter afternoons. In a small, damp, unheated and deserted tool-and-dye factory, a group of three black and red parka-packed construction workers signaled silently to each other by wiping their noses on sagging black gloves, with leather pads on the palms. They prepared to go home, … Read more